Secrets to Understanding Ebay Buyer Personality Types
Knowing the different personality types will save you the trouble of trying to figure out what each customer is thinking.
I have outlined the major personality types you’ll encounter while selling on eBay This list may not include everyone, and, believe me I have encountered some real winners. If you’ve been selling for any length of time, you know exactly what I’m talking about. If not, just wait and see! If I were to put together one of those books, like the world’s dumbest criminals, it would include the world’s dumbest bidders. Are you ready?
Following is a list of the major personality types:
1. The Unhappy Buyer––Some folks will be disappointed with your product or service regardless of how good it is. Someone cut them off in traffic and they’re taking it out on you. Many of these customers are down right rude and won’t care what you have to say, because whatever you have to say is WRONG!
2. The Post-Auction Heckler––Post-auction hecklers think that the bargaining begins when the auction ends. Put your foot down. There have been many times when I have had an auction end with no bids only to have someone email me wanting my product for a ridiculously low price. Forget them; keep your product and try again. You will sell it.
3. The Deadbeat––The most irritating bidder in the world is the one who tells you, “The check is in the mail.” Of course, the promised check never comes. Plan on 1–4% of your auctions ending this way. There is not much you can do about it. You can file a non-paying bidder report with eBay, but it does not help the frustration. You just have to keep moving right on past these people and never look back.
4. The Impatient Buyer (or Antsy Buyer)––People are impatient and want their goods fast. The Antsy Buyer is the embodiment of this time-honored sales principle. Just try to be patient with them. Clearly explain your sales and shipping process.
5. The Ghost––This is the person who has won an auction but who you never hear from again. They pay you and you ship it, but they never leave feedback and then simply disappear. They really are not bad or good for your business. They are just happy being in their own little world and would rather not reply to any emails you send.
6. The Confused Buyer––This customer can never figure out anything but really wants to buy your item. After they buy the item, they can’t, for the life of them, figure out how to pay for it . All of this computer stuff is just too much and way too confusing for them.
7. The Shopper––This customer will spend a lot of money with you each time they buy. They usually purchase a little bit of everything you have listed and can sometimes spend in the hundreds of dollars just to save $10 on shipping.
8. The Analytical Buyer––It’s usually not worth the time to answer this person’s nonstop questions. If you get an analytical buyer be prepared, because they could ask you 50 questions in nine different emails. Yes, even though everything they asked was right in the auction listing. It takes time to answer emails and you should tell this person the answers to these questions are listed in the auction. Try and be nice but remember time is money!
9. The Late Payer––This customer does not seem to care when you want the payment by, they will pay you when they are down right ready. You can tell them payment is due within 10 days or you will re-list the item. Then, 30 days later, you will receive payment with an apology and an excuse. Who knows what they were thinking. You just have to return their money and move on. Many times the product will have already been sold to a new winner through a new auction.
10. The Happy Customer––This person is happy from the day they win the auction. They immediately become your new best friend and you feel like they will most definitely be a customer for life. If there is a problem, they are very easy to work with and never seem to get unhappy. Don’t we wish all customers were the Happy Customer?
There you have it: Buyer Personalities 101. I assure you, without a doubt, if you have not yet run into any or all of these personality types, you soon will. I hope this gives you an inside look on what to expect when considering selling on eBay. Have fun with it and much success!
Sebastian Foss is a long time affiliate of Janiece Smith the author of Internet’s top-selling eBook teaching everyday people how to make their own small fortune selling on eBay®.
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